Project – TreeAssure
April 29, 2015

Audubon Adventures, a three-color tabloid, was a natural sciences newspaper geared toward 3rd and 4th graders. It was often used anywhere between kindergarten and 7th grade. The creator, project manager and editor, Ada Graham, had convinced the Audubon Society to sponsor the project through local chapters. They, in turn, could raise the money to sponsor local schools. Ada developed the curriculum for six issues each year. She would furnish rough copy and a concept. We turned that into a rough layout with indications for illustrations. Rob Shetterly was the house illustrator and amazed us each time. We distilled everything with Ada looking over our shoulder. This was the ultimate shoestring budget; hand separated and printed at the Pennysaver, on low-grade newsprint. It didn't really matter because both teachers and kids loved it. The paper launched with a print run of 40,000 copies. Within six years, the print run had increased to 750,000 copies six times each year.