Process.
Thinking Design.
 
A DESIGNER’S ROLE
Framing:
Setting the agenda, outlining the boundaries and scope of the project

Problem solving:
Finding new opportunities by exploring existing problems

Function and Form:
Communicating value and meaning

Style:
Styles come and go, but they should always align with audience culture
DESIGNERS ARE VISUAL AMBASSADORS OF IDEAS: WE DISTILL,
TRANSLATE, COMMUNICATE — AND OCCASIONALLY AGITATE
DESIGN PROCESS
DEFINE
Every design project begins with a problem. Other considerations such as budget, schedule, technology, skills, media, form, navigation, and even content, grow out of a problem. Everything is subordinate to the problem.
RESEARCH
The initial goal of research is to acquire enough basic knowledge to enable you to ask the right questions. Web research, blogs, background interviews, the library, or reaching out to informed sources — the process can stretch endlessly unless you take stock of the time, budget and resources that constrain you and make a practical assessment of what is feasible.
IDEATE
At the core of any effective design solution is the realization of a simple and clear concept or idea. An idea serves a purpose. An idea is always the answer to a problem. In order to realize an idea’s potential, first boil it down to its core. Define an idea in relationship to the problem it solves.
 
PROTOTYPE
Form is the last aspect of design and involves decisions on visual elements, formats and defining a visual language. While research and concept development clarify the direction, goals and underlying ideas that will drive a possible solution, giving the idea form is a premise of design. Prototyping usually begs constructive criticism, feedback, and in some cases, user testing.
IMPLEMENT
Implementation requires some up-front planning and verification. While there was an initial budget estimate, this is the time to review project scope and initiate any change orders necessary, prepare specifications, select, solicit and negotiate bids from contractors, establish quality criteria, prepare and deliver a final budget and schedule. The project culminates with the delivery of assets to the various distribution channels.
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Process Flow Chart
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