// RISE AND SHINE //
A SMALL-TIME DESIGN STUDIO
THAT SOMETIMES DOES BIG-TIME WORK
Established in 1980 by RON ZISMAN, Ricochet combines design, content and technology to create brand awareness and design systems for the physical and digital worlds.
Working in partnership with client organizations, we steward a process that combines smart communications strategy, original creative, and project management — to distill and deliver key messaging that resonates with the people that you most want to reach. The studio makes smart use of a network of trusted partners to provide a best-in-class team tailored to your project’s specific requirements. In over three decades as an independent studio, Ricochet has cultivated the expertise, strategic insight and talent to help organizations thrive and grow.
Being small enables us to be nimble and adaptive. It helps us build close partnerships with clients and allows us to provide higher caliber design services at competitive prices.
Collaborating with people who believe in what they’re doing inspires us. If your work is poised to make the world a little nicer — we’d love to be part of your team.
BRILLIANT IDEAS, BEAUTIFULLY CRAFTED:
IDENTITIES, PRINT & DIGITAL CAMPAIGNS, MARKETING PROGRAMS AND CONTENT DEVELOPMENT
Our approach is intelligent simplicity. Well thought-through ideas that are simple, beautiful and effective.
Ricochet designs communications that make things happen for socially positive organizations. Our clients include public and cultural institutions, educators, non-profits and entrepreneurs. The sole focus of our efforts is to help inspired organizations make a difference.
A blend of culture, unique character and historic roots are transformed into a brand voice — the foundation to being recognized in the world.
- STRATEGIC DIRECTION
- DESIGN DEVELOPMENT
- BRAND POSITIONING
- LOGOTYPES & MARKS
- BRAND EXTENSIONS
- BRAND GUIDELINES
Understanding an audience’s needs and perceptions takes more than guesswork. Genuine empathy with the target audience increases impact dramatically.
- CORPORATE REPORTS
- EVENTS & INVITATIONS
- MARKETING COLLATERALS
We develop visually exciting user experiences and interfaces that are responsive and travel seamlessly from mobile to tablet and desktop.
- W3C WEB STANDARDS
- RESPONSIVE DESIGN
- WORDPRESS CMS
- WEBSITES (HTML5 /CSS3)
- MICRO SITES
- EMAIL CAMPAIGNS
RON ZISMAN, PRINCIPAL
"I believe that the purpose of design is to be clear, appropriate and beautiful, and that good design is a balance of creativity and common sense." Ron oversees all design, working with clients to understand their needs, conceptualizing projects and translating briefs into workable solutions that can be applied across all media. With the boundaries of design increasingly in flux, on-going education is a fact of life. Simplifying complex information is a hallmark of our work. Here, we aspire to be better, form better relationships and create better work. Interested in opening a dialog? Please, yes.
Ron holds a BFA in Studio Arts and a Masters (MS) in Communications Design from Pratt Institute (New York) and has recently completed a summer residency program at the School of Visual Arts: Impact! Design for Social Change (New York). He is also an active member of AIGA/NY, The NY Art Directors Club and the Type Directors Club.
Ricochet's work has received recognition both nationally and internationally including: The International Summit Awards, Columbia School of Journalism’s National Magazine Awards, Society of Publication Designers, Printing Industries of America, inclusion in Mead Library of Ideas, as well as recognition from local ad clubs.